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 | | Ajax changed the beer9.07.2012 |
The champion in Eredivisie Ajax signed a new three-year sponsorship deal with the beer company "Dzhupiler" after the previous contract with the competitor "Amstel" has expired.
The Agreement means that the Amsterdam giants replaced the Dutch company, whose headquarters is also located in the capital of the country with concern from neighboring Belgium.
The club announced that the contract with "Dzhupiler" has set clause for further 2 years. "We are delighted that a major brand like" Dzhupiler "which is part of the largest brewery in the world chose to invest in partnership with Ajax," said the director in respect of advertising Henry van der Aat.
"The previous partnership with" Amstel "only bring us satisfaction, but the contract expires, and we wanted a change. We entered into negotiations with "Dzhupiler" at the right time and it is good that we have such close cooperation, "added Van der Aat.
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