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| | Barclays remains the sponsor of the Premier League until 201613.07.2012 |
The British Bank "Barclays" has signed a new three-year contract as sponsor of the Premier League. The value of the transaction, which shall enter into force by 2013 and to 2016's, for a total of 185 million dollars (or about $ 62 million per year).
The deal happened just a week after Barclays was fined by U.S. and British regulatory authorities with a record 453 million dollars.
The reason for the penalty was due to attempts to manipulate Libor interbank rate (Libor), which is a reference for the London market and Yuribor (Euribor - Euro Interbank Offered Rate) - the reference rate for the euro area money market.
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